Listen to Mohanbir Sawhney share his thoughts on innovation

Mohanbir Sawhney is a globally recognised scholar, teacher and consultant in business innovation, technology marketing and new media.

By

A Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, he is the author of six books his most recent – Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth.

 

Topic: Innovation

  • Collaborative innovation: Consolidating a new customer-centered paradigm
  • Connect and engage your customers (and their networks): How to make the most of their experience with your brand, product or service
  • On networks, social media and customer generated ideas
  • Creating the portfolio of collaborative innovation tools your company needs