NAB Online Retail Sales Index: Indepth report – December 2016

In total, we estimate the Australian online retail market was worth $21.65bn in the 12 months to December 2016.

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In growth terms, sales slowed in month-on-month (mom) terms to 1.0% in December, seasonally adjusted (s.a.). Homewares and appliances, Electronic games and Toys, Media, Takeaway Food, and daily deals sales grew in the month, partly offset by a contraction in Fashion, Personal and Recreational goods, Department stores and Grocery and Liquor.

The state result was equally mixed with gains in ACT, NT, QLD, TAS, and WA offset by falls in VIC, NSW, and SA.

SME retailers contracted in the month (-1.0%), but remain up over the year (+18%).

I hope you enjoy our latest insights into this rapidly evolving sector.

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About the NAB Online Retail Sales Index

Based on two million non-cash transactions per day, scaled up to replicate the broad economy, the NAB Online Retail Sales Index tracks online retail spending across sectors, demographics, locations and the breakdown of goods bought from domestic and international online retailers. The index is produced monthly and analysis is provided on a quarterly basis.

About Quantium

Quantium is Australia’s leading data analytics and marketing strategy firm. Quantium has worked with NAB for more than six years, assessing de-identified transaction data to derive insights, trends and shopping habits of different customer groups. The resulting analysis forms Market Blueprint and is used by NAB and other businesses to drive innovation and business performance through customer, distribution and marketing strategies.