Online Retail Sales Index: In depth & special report – January 2014

Australia’s online retail spending increased to $14.9 billion for the year to January 2014, or by 11.3%, now representing around 6.5% of traditional retail spending.

Domestic retailers continue to control the largest share of online sales – at around 74%.

Despite a recent pickup in the traditional bricks and mortar retail sector, it was still outpaced by the improvement in online retail growth over the past three months.

However, recent online growth has been more subdued than the 20-30% growth rates recorded in earlier years. A substantial gap now exists between the stronger growth in domestic online retailing, and the virtual stall in growth in international online sales, which is probably currency related.

By category, the results are mixed. The year-on-year strength in Media masks a slowdown over the past three months. Growth has continued for Electronic Games & Toys, Groceries & Liquor, Fashion, and Homewares & Appliances categories, but trends have been weaker in Daily Deals, Recreational & Personal Goods and Media.

We hope you enjoy our latest insights into this rapidly evolving sector.

For further analysis download the full report.

For more information, call your NAB Relationship Manager, or contact:

Alan Oster
Group Chief Economist
National Australia Bank
+61 (0) 3 8634 2927

Tiernan White
Retail Sector Head
Head of NAB Corporate NSW/ACT
+61 (0) 2 9237 1041

Peter King
Head of Consumer SectorsAustralia
Institutional Banking
+61 (0) 2 9237 9054

About the Author: NAB Group Economics

NAB Group Economics

NAB’s Group Economics consists of a leading team of economists who provide accurate, timely and relevant updates on domestic, international and industrial economic trends. Headed up by the Group Chief Economist, Alan Oster, the team is comprised of three distinct departments: - Australian economics and commodities - International economics - Industry economics The team publish a wealth of content including reports, surveys, forecasts and indexes.

> Read NAB Group Economics's profile

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