Online Retail Sales Index monthly update – March 2014

In the year to March 2014, Australians spent $15.2 billion on online retail. This level is equivalent to 6.6% of spending with traditional bricks & mortar retailers (excluding cafés, restaurants and takeaway food to create a like-for-like comparison) in the year to February.

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Improved momentum in March online sales– with trends stronger for most categories – particularly Groceries & Liquor, but Personal & Recreational Goods and Daily Deals continue to contract. Online spending up to $15.2 billion in the past year.

  • In the year to March 2014, Australians spent $15.2 billion on online retail. This level is equivalent to 6.6% of spending with traditional bricks & mortar retailers (excluding cafés, restaurants and takeaway food to create a like-for-like comparison) in the year to February.
  • The NAB Online Retail Sales Index improved in March – to a seasonally adjusted 244 points (from 239 points in February).
  • Online retail sales grew in March. In seasonally adjusted three month moving average terms online sales expanded 0.3% (from a flat February). In year-on-year terms, the online index grew 12.5%, a rate more consistent with January (11.8%) than February (+8.3%).
  • Sales growth for traditional bricks & mortar retail has improved in recent months, maintaining momentum of about +0.7%, in February (seasonally adjusted, 3 month moving average basis).
  • The improved growth trend for online retail sales is not reflected in conditions at the category level. Continuing its recent upward momentum Groceries & Liquor growth was the strongest in that series history. Department & Variety Stores, and Fashion Categories also saw strong growth, although Media has continued to trend downward. Two categories that again contracted were Daily Deals and Personal & Recreational Goods.

For further analysis download the full report.