Online Retail Sales Index monthly update – May 2013

For the year to May 2013, Australians spent around $13.7 billion with online retailers. This is equivalent to 6.1% of the spending in the traditional bricks & mortar retail sector (excluding cafés, restaurants and takeaway food for a like-to-like comparison) in the year to April 2013.

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Online sales growth eased back to +18% yoy in May, following a strong April boost from the Mother’s Day ‘Click Frenzy’ promotion.

  • For the year to May 2013, Australians spent around $13.7 billion with online retailers. This level is equivalent to 6.1% of the spending in the traditional bricks & mortar retail sector (excluding cafés, restaurants and takeaway food for a like-to-like comparison) in the year to April 2013.
  • The NAB Online Retail Sales Index pushed up a little in May – up to 228 points (from 211 points in April).
  • The growth rate for online retail sales slowed in May – with the year-on-year rate pulling back to +18% (compared with +24% yoy in April). Despite an easing in the growth rate, it remains stronger than the comparatively soft trends across February and March 2013.
  • In contrast, the rate of growth for traditional bricks & mortar retail was marginally stronger in April 2013 – increasing by +3.2% year-on-year (on a non-seasonally adjusted basis), compared with +2.4% yoy in March. That said, when seasonal factors are included, the growth trend for traditional retail was flat at +3.0% yoy in April.
  • While growth for online sales was a little softer in May, this may in part reflect a boost to sales in April, related to the Mother’s Day ‘Click Frenzy’ promotion on April 23, which generated a strong sales lift for a number of participating brands.

For further analysis download the full report.