MARKETING

INSIGHTS, TRENDS AND CASE STUDIES

The gruelling task that moving house can be was the inspiration for the online marketplace startup that’s now grown to be a household name and is attracting big investment. Business View spoke to the co-founders of Airtasker, Tim Fung and Jonathan Lui, about their journey.

Many farmers take control of their supply chain but few market the benefits to customers as successfully as Australian Grain Link. Over the past 16 years this strategy has helped them carve out lucrative specialty niches that show no signs of shrinking.

As Australia embraces digital, the business services sector is booming. Nimble and tech-savvy service providers are helping businesses reach their customers by bridging the gaps.

Third generation dairy farmer Tim Marwood was looking for a way to go from “price taker” to “price maker” when he saw an opportunity – premium artisanal ice cream.

Simplicity is about perception, authenticity and doing fewer things better. Former Apple creative director Ken Segall reflects on his time at the tech innovator to explain why simplicity is also the foundation of great business practice in today’s complex world.

Ken Segall is the author of the bestselling book Insanely Simple.

New healthy food trends favouring scratch baking and organic and raw produce have created a resurgence of interest in traditional pantry staples, and ingredients brand McKenzie’s is keen to spur on the excitement.

A once-neglected lavender farm, Bridestowe Estate is today a global tourist destination, celebrated for the romance and colour of its 200 kilometres of blossoming lavender rows.

What does it take to make it in online retail? The ability to put your head down, take risks and follow your vision, says THE ICONIC CFO Anna Lee.

If you want your marketing messages to have stronger impact and engagement, it might be time to consider gamification.

Launched in early 2016, Dad’s Oats is the brainchild of siblings Alicia and Peter Cain, who clocked the potential for the family farm to earn extra revenue by selling the cream of their crop direct to the public.

Are you a female entrepreneur or business owner in a regional area of the country? Then the beStella website could be for you.

In 2015, Ian Pratt led major changes to his family company, South Haven Group. He discusses its new branding, the decision to establish an independent board – and the all-importance of culture.

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