ONLINE RETAIL SALES INDEX

INSIGHTS, TRENDS AND CASE STUDIES

Online sales slower over the year, contract in the month

Online sales faster in the month but slower over the year.

A once-neglected lavender farm, Bridestowe Estate is today a global tourist destination, celebrated for the romance and colour of its 200 kilometres of blossoming lavender rows.

Online sales slower over the year and month.

Online sales slightly faster over the year, contracts in the month

In total, we estimate the Australian online retail market was worth $21.65bn in the 12 months to December 2016.

Global equities were mostly lower overnight, dragged lower by the oil price. That added to an already uncertain tone following indications that the UK may be hurtling towards a harder Brexit than first thought.

We estimate that Australian consumers have spent around $21.4 billion over the last 12 months to November 2016

Fundamentally the trend slowing in online retail growth continued in October

In the 12 months to September, Australians spent an estimated $20.8 billion on online retail – a level that is equivalent to around 7% of the traditional bricks and mortar retail sector.

We estimate that Australian consumers have spent around $20.6 billion over the last 12 months to August 2016.

Online sales down by 0.36% in July 2016

National Australia Bank’s latest Online Retail Sales Index (NORSI) shows online spending grew by 13.5% in the 12 months to June 2016. While still strong, growth has flattened from the year-on-year growth seen back in 2011 when the index was first established.

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