ONLINE RETAIL SALES INDEX

INSIGHTS, TRENDS AND CASE STUDIES

In total, we estimate the Australian online retail market was worth $21.65bn in the 12 months to December 2016.

Global equities were mostly lower overnight, dragged lower by the oil price. That added to an already uncertain tone following indications that the UK may be hurtling towards a harder Brexit than first thought.

We estimate that Australian consumers have spent around $21.4 billion over the last 12 months to November 2016

Fundamentally the trend slowing in online retail growth continued in October

In the 12 months to September, Australians spent an estimated $20.8 billion on online retail – a level that is equivalent to around 7% of the traditional bricks and mortar retail sector.

We estimate that Australian consumers have spent around $20.6 billion over the last 12 months to August 2016.

Online sales down by 0.36% in July 2016

National Australia Bank’s latest Online Retail Sales Index (NORSI) shows online spending grew by 13.5% in the 12 months to June 2016. While still strong, growth has flattened from the year-on-year growth seen back in 2011 when the index was first established.

Online sales increase 2.0% in May 2016

Online sales increase 0.3% in April 2016

Australian consumers spent an estimated $19.3 billion online in the past year, primarily on homewares, groceries, media and fashion. According to National Australia Bank’s (NAB) latest Online Retail Sales Index in-depth report, online spending increased 12.4% over the last year.

Online sales increase 0.8 % in February 2016.

In dollar terms, we estimate Australians spent $19.2 billion on online retail in the 12 months to January 2016.

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