The wide world of sports: importing and exporting

Australia is a nation that prides itself on sports and we have plenty of options when it comes to sourcing our equipment and selling it. Here are some interesting facts and tips for your consideration.

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Whether you’re sourcing sporting goods or any other goods for your business – or looking for new markets, here’s some interesting facts and tips for your consideration as you put your business plan together.

Value of sports and physical recreation goods exported from Australia 2011-2012 ($M)

$285.5

Decrease from 2010-2011

8%

Major sporting exports by Australian businesses 2011-2012 ($M)

  • Horses $87.6
  • Boats, yachts and other vessels: $80.2
  • Swimming and paddling pools: $18.2
  • Swimwear (women and girls): $17.5
  • Marine outboard motors: $15.6

Destination of exports by Australian businesses 2011-2012 ($M)

  • New Zealand: $64.3
  • United States: $33
  • Hong Kong: $31
  • Singapore: $15.6
  • Papua New Guinea: $14.9

Value of sports and physical recreation goods imported to Australia 2011-2012 ($M)

$2,006

Decrease from 2010-2011

1%

Major sporting imports by Australian businesses 2011-2012 ($M)

  • Boats, yachts and other vessels: $447
  • General physical exercise, gymnasium or athletics articles equipment: $237
  • Bicycles and other cycles, non motorized: $210
  • Sports or physical recreation footwear: $170
  • Articles and equipment for sports or outdoor games, swimming pools and paddling pools: $135

Origin of imports by Australian businesses 2011-2012 ($M)

  • China: $754
  • United States: $354
  • Taiwan: $173
  • Japan: $110
  • New Zealand: $100

Source: Australian Bureau of Statistics, Sports and Physical Recreation: A Statistical Overview

Exporting to China

There are a variety of organisations to help Australian businesses enter the Chinese market including:

  • Australia China Business Council promotes business and trade between Australia and China. acbc.com.au
  • The Australian Trade Commission (Austrade) assists Australian businesses to grow their international trade and has offices throughout China. austrade.gov.au
  • Australian Made works in collaboration with Austrade and runs a variety of campaigns to promote Australian goods on the global export market. australianmade.com.au
  • Australian Exporters promotes over 7,000 Australian export businesses and listing on their online database is free. australianexporters.net
  • The Australian Institute of Export provides a range of services and development programs for businesses looking to enter the export or import market. aiex.com.au

Importing from China

When importing goods from overseas, it really pays to develop a comprehensive import plan to avoid unnecessary risk and maximise your chances of success. Read our free guide on How to Start Importing.

Looking for a supplier in China? The following websites list a number of Chinese-based businesses:

If you’re looking to start trading with China, speak to your NAB Business Banker. Our FX specialists can help you manage currency and interest rate fluctuations. And our China offices can put you in contact with the right organisations to help source opportunities for your business.

This article was first published in Business View magazine (November 2013). For more articles and interactivity download the iPad edition of Business View for free via our new app NAB Think.

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