Q&A with Ken Segall

Ken Segall is the author of the bestselling book Insanely Simple.

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A creative director who worked side-by-side with Steve Jobs at both NeXT and Apple for 12 years, Ken Segall played a key role in Apple’s post-1997 resurrection. He helped to create such critical ad-campaigns as ‘Think Different’ and come up with the ‘i’ before Apple’s key products, playing a pivotal role in reviving the company from near death to one of the most admired and profitable companies in the world.

Q&A with Ken Segall former Ad Agency Creative Director at Apple from World Business Forum 2017