Beefing up a brand
Working with a partner can take your agribusiness brand to the next level. Using Certified Australian Angus Beef as a case study, we highlight how entering into a brand partnership can sharpen competitive edge. Read more
Investing in China
China, the food bowl of Asia and the world’s fastest-growing economy, offers valuable trade opportunities for our beef and dairy sectors. We outline some of those opportunities, from westernisation of the Chinese palate to animal husbandry. Read more
Harnessing new technology
Keeping up to date with technological advances can produce significant efficiency benefits for Australia’s agribusiness sector. From knowing when to update equipment to staying abreast of computerised farming techniques, technology management’s integral to an agribusiness plan. Read more
Business reporting
You can’t manage it if you can’t measure it. But how do you get your reporting systems to accurately portray what you really need to know? Read more
Exchange rate focus
With the Australian and US dollars trading close to parity, price ramifications for both exports and imports can make life difficult for local industries. But there are tools to reduce financial risk and help protect Australian businesses from the effects of currency fluctuations. Read more
B2B sales and marketing
Improving your business-to-business sales and marketing technique can deliver significant returns. The trick is to put yourself in the customers’ shoes. Read more
