Jim Barry Wines says there’s no need for Aussie agri brands to compete against each other – all have a place in a modern consumer’s diet.
Hope Estate’s Michael Hope says there’s a new leisure market generated by stressed city folk looking for authentic experiences to enliven the senses – and Hope Estate is taking centre stage.
Moving to a regional town might seem a career-limiting step but for entrepreneurial Australians with an eye for untapped market opportunities the opposite can apply. Business View meets two former city-slickers achieving success in country Australia.
It’s not just nutritional benefits and old-fashioned happiness behind the Sunny Queen egg story – the company’s embrace of digital marketing includes giving an egg its very own blog. The strategy is working.