Agriculture accounts for 55% of land use in Australia, and around 72% of the total value of agriculture, fisheries and forestry production is exported to our global markets. The agriculture supply chain supports 1.6 million jobs.

It’s an industry that is part of our lives every day, regardless of where we live.

This year’s #NationalAgDay theme celebrating ‘Innovation in Agriculture’ is more relevant than ever as rural and regional Australia faces unprecedented changes, challenges and opportunities.

NAB’s customers throughout the agricultural value chain are looking to new practices and technologies to improve productivity and sustainability as they tackle the impacts of global volatility, changing weather patterns and market and consumer demands for action on climate change.

As NAB’s inaugural Regional & Agribusiness Horizons report highlighted this year, the boom in migration of many city dwellers to regional and rural areas over the past two years is now also driving the way many businesses are looking to the future.

We know the sudden upswing in population took many by surprise, and regions across the country are experiencing growing pains.

And while governments are taking steps to alleviate pressures, NAB, as Australia’s largest agribusiness bank, is also supporting businesses that see the opportunity to fill gaps and meet demand.