Now in its 6th year, the index highlights trends in giving and helps inform charities’ fundraising strategies.
Charitable Giving Index
Featured stories
NAB Charitable Giving Index: In-depth report 12 months to August 2016
The rate of charitable giving in Australia fell in the 12 months to August 2016, following a spike in the previous year, coinciding with the Nepalese Earthquake, and a still cautious consumer, according to new research released by NAB today.
NAB Charitable Giving Index: Indepth report – 12 months to February 2016
A resilient economy, solid employment growth, strong household consumption and lower levels of consumer anxiety helped support the charity sector and the ongoing generosity of Australians.
Insights, Trends & Case Studies
NAB Charitable Giving Index: Indepth report – 12 months to August 2015
Charitable giving in Australia grew in the year to August, with people continuing to give more to charity despite persistent doubt about the economy. Overall giving to charity grew by 4.9 per cent in the 12 months to August 2015. However, this is down from growth of 7.8 per cent the previous year.
Chasing the charitable dollar
As economic and consumer dynamics change, Australia’s charities are looking for new ways to earn a buck. Andrew Loveridge, Head of Government, Education and Community Business, and Nicole Brasz, Marketing and Fundraising Director at Save the Children, discuss the brave new world of fundraising.
The trends in giving
NAB recently hosted a breakfast to share insights from the NAB Charitable Giving Index report. Panellists discuss the impact of the economy on giving, giving trends, and how charities are leveraging data and digital channels.
NAB Charitable Giving index: Indepth report – 12 months to February 2015
Giving to charity grew by 2% over the year to February 2015. Growth slowed in most age groups and in all regions. Despite these challenges, the average donation size for all charities increased by $2 over the past year to $336 per donor.
NAB Charitable Giving Index: Indepth report – August 2014
Australians are giving more to charity than ever before, with the average annual donation size for all charities increasing by 3.6 per cent ($11) to $315 per donor. Overall charitable giving growth also continues an upward trend, increasing by 6.4 per cent in the 12 months to August 2014.
NAB Charitable Giving Index: Indepth report – February 2014
Charitable giving grew by more than 8% in the year to February 2014, which is a substantial improvement on the 3.3% rate of growth seen in the previous year. Overall, charitable giving has grown by almost 19% since December 2010.
NAB Charitable Giving Index: Indepth report – August 2013
Donations grew 2.5% (12-month average) in August with an average annual donation of $312 per donor. Giving grew fastest for “Other” (12.8%) and Health & Disability (9.1%) charities, but fell for Humanitarian Services (-3.2%) and Medical Research & Services (-2.4%) charities.
NAB Charitable Giving Index: Indepth report – February 2013
Charitable giving slowed in the year to February 2013 as economic conditions and consumption weakened, and business and consumers became more cautious. The NAB Charitable Giving Index grew by 2.6% (12-month average) in February 2013 – down from 8.3% in the same period one year earlier.
Charitable Giving Index – July 2012
The first NAB Charitable Giving Index shows that charitable giving is growing, despite a softening domestic economy, flat employment growth and persistent consumer cautiousness. NAB and data analytics firm Quantium reviewed donations made by credit card, direct debit, BPAY and EFTPOS