SOCIAL MEDIA

It’s not just nutritional benefits and old-fashioned happiness behind the Sunny Queen egg story – the company’s embrace of digital marketing includes giving an egg its very own blog. The strategy is working.

Australian fashion house Misha Collection has risen to international status within the space of three years. Fundamental to its success has been the approach of its founder, Michelle Aznavorian, a 27-year-old who has put her personal brand at the core of the company’s strategy.

A sharing platform for agricultural equipment could see Aussie farmers spending less on machinery and earning a sideline income hiring out gear which would otherwise sit idle in the shed. Agri View reports.

The gruelling task that moving house can be was the inspiration for the online marketplace startup that’s now grown to be a household name and is attracting big investment. Business View spoke to the co-founders of Airtasker, Tim Fung and Jonathan Lui, about their journey.

As Australia embraces digital, the business services sector is booming. Nimble and tech-savvy service providers are helping businesses reach their customers by bridging the gaps.

New healthy food trends favouring scratch baking and organic and raw produce have created a resurgence of interest in traditional pantry staples, and ingredients brand McKenzie’s is keen to spur on the excitement.

A once-neglected lavender farm, Bridestowe Estate is today a global tourist destination, celebrated for the romance and colour of its 200 kilometres of blossoming lavender rows.

Researchers are seeking help from farmers around Australia to test and advise on a new online resource designed specifically to help farmers better cope with the challenges of their occupation.

No room left at your local hairdresser? Men, it’s time to pamper yourself.