The rate of charitable giving in Australia fell in the 12 months to August 2016, following a spike in the previous year, coinciding with the Nepalese Earthquake, and a still cautious consumer, according to new research released by NAB today.
A resilient economy, solid employment growth, strong household consumption and lower levels of consumer anxiety helped support the charity sector and the ongoing generosity of Australians.
Charitable giving in Australia grew in the year to August, with people continuing to give more to charity despite persistent doubt about the economy. Overall giving to charity grew by 4.9 per cent in the 12 months to August 2015. However, this is down from growth of 7.8 per cent the previous year.
As economic and consumer dynamics change, Australia’s charities are looking for new ways to earn a buck. Andrew Loveridge, Head of Government, Education and Community Business, and Nicole Brasz, Marketing and Fundraising Director at Save the Children, discuss the brave new world of fundraising.