Many for purpose organisations have had to refine their operating frameworks and cost structures to the evolving operating environment. Central to their ongoing survival and sustainability is the need to align their mission to the new normal.  Refocusing on what their main purpose is has helped many organisations come back stronger.

From eliminating waste and inefficiency in their operations through to a renewed engagement with their community, a refocus on purpose has helped many organisations thrive from inside to outside.  As a consequence of the pandemic they are now asking themselves;

• Is my organisation’s purpose fit for the new normal?
• What strategies can I adopt to align my organisation around our purpose?
• How should I communicate with my community, clients and funders our refocussed position?