Thanks to social media, more people are pursuing the job they want, where they want it. Those who prefer country living no longer have to wonder why they’re going to work in the city each day simply to pursue a dream career – as this rural film-maker recently discovered.
Helping out a local sports team with sponsorship can build strong relationships with potential customers – pharmacist Silvana Gittani bet her marketing budget on it. Her success proves how many business, regardless of size, can use strategic marketing to engage with their community and forge lasting business ties.
A big order could completely transform your business but there’s a limit to how much anyone (or any small business) can handle. BDO partner Dr Mark Pizzacalla and Total Image Group CEO Pamela Jabbour discuss preparation, parameters and being strong enough to say ‘no’.