A well-planned merger or acquisition can be an excellent way to lock in growth, strike out in new directions and retain key staff. And as NAB’s latest research shows, more than 4 in 10 (44 per cent) Australian accounting firms are looking to get in on the buying and selling action. Yet it’s competitive: buyers currently outnumber sellers nearly two to one.

How do you compete?

The answer is preparation. In a market like this, being battle-ready is critical to success, because often the successful firm is not the one offering the highest price but the one that’s best prepared and therefore easiest to deal with.

Watch as our experts – NAB Professional Services Executive Adam Holster and Banks Group’s Eugene Smarrelli – discuss the elements of a successful merger or acquisition, from building a solid strategy to understanding the importance of cultural fit to balancing pricing considerations.