The NAB Online Retail Sales Index provides key insights into online spending in the retail goods space, capturing domestic and international trends, as well as regional and age demographic trends. It’s a unique tool based on up to 2 million non-cash transactions per day, scaled up to replicate the broader economy.

In a fast-changing environment, information is critical. To support retail industry participants we have created a unique tool in association with Quantium:

• the NAB Online Retail Sales Index. Based on up to 2 million non-cash transactions per day, scaled up to replicate the broad economy, the Index provides key insights into online spending in the retail goods space, capturing domestic and international trends, as well as regional and age demographic trends.

The data presents the scope of the online retail environment. At $10.5 billion, online represented 4.9% of traditional retail spending in 2011 and is growing at a rate of 29% per annum, compared with traditional retail sales growth of 2.5%. Although

domestic retailers hold three-quarters of online market share, sales growth favours international retailers; for the full year, international sales grew by 40%, while domestic sales increased by 25%. We hope that the detailed analysis the NAB Online Retail Sales Index offers, assists you as you face the challenges and opportunities that lie ahead.

– Alan Oster, Group Chief Economist, NAB

For further analysis download the full report.

• NAB Online Retail Sales Index: In depth report, January 2010 – January 2012 (PDF 1.8MB)

For more information, call your NAB Relationship Manager or contact:

Alan Oster
Group Chief Economist
National Australia Bank
+61 (0) 3 8634 2927
Alan.Oster@nab.com.au

David Thorn
Managing Director
Head of Consumer Sectors
NAB Institutional Banking
+61 (0) 2 9237 1249
David.A.Thorn@nab.com.au