SMEs continue to be challenged on a number of fronts, but many are finding ways to achieve ‘more with less’.
Report
Our NAB Online Retail Sales Index grew rapidly this month, following on from very subdued growth over the past two months.
NAB Chief Economist, Alan Oster commented:
Our NAB Online Retail Sales Index grew rapidly this month, following on from very subdued growth over the past two months. This compares favourably to our broader indicator for total retail which also recorded growth, albeit at a far milder pace (0.5%).
Contributing strongly to the online result were the larger sales categories, fashion, homewares and appliances, and department stores, which recorded significant rebound on the month prior, along with an acceleration for personal and recreational goods. Of these, fashion, and household goods were also strong in the month for our broader measure. However, the department stores category was not aligned, with rapid growth in online, and a contraction in the broader measure. While it could be speculated that this is due to new entrants from international online aggregators, our data suggests that domestic online department store retailers outpaced their international counterparts this month.
It is also worth putting the monthly growth in context. Year-on-year growth returned in May for the first time since May 2022. The past 12 months retraced gains made during the height of the pandemic period. Based on the current results it’s likely that these base effects have now subsided. So, it will take a few more monthly results like May to reverse the decline in the 12 months to metric. In an environment where consumer spending is generally softening, this is made more difficult.
Get all the insights in the NAB Online Retail Sales Index (May 2023)
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