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Online Retail Sales Index surges ahead of Christmas, but year-on-year growth only edged higher to 27%. In the twelve months to November 2012, Australians spent around $12.6 billion on online retail. This level is equivalent to 5.7% of the scale of traditional bricks & mortar retail
Online Retail Sales Index surges ahead of Christmas, but year-on-year growth only edged higher to 27%.
In the two previous years, there has been a notable decline in online sales in December, due to the delivery time required prior to Christmas. As the online market matures, it will be interesting to observe whether consumers have greater confidence to make online purchases later in the month in 2012.
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