Business Research & Insights

The next wave of digital marketing is voice. Is your business equipped to ride it?

From the beginning, Alex Tomic and Nik Mirkovic knew they wanted to think big, and to think global.

Helping out a local sports team with sponsorship can build strong relationships with potential customers – pharmacist Silvana Gittani bet her marketing budget on it. Her success proves how many business, regardless of size, can use strategic marketing to engage with their community and forge lasting business ties.

Heading overseas isn’t the only way to grow your business. Here are five ways to consider pumping up your revenue on home ground.

Could Australia be on the cusp of a start-up boom? Economic and social shifts mean the concept may not be as far-fetched as you might think.

It’s not just nutritional benefits and old-fashioned happiness behind the Sunny Queen egg story – the company’s embrace of digital marketing includes giving an egg its very own blog. The strategy is working.

At last count, the Australian pet industry was estimated at $8 billion. Business View looks at the changing nature of pet ownership and talks to three businesses tapping into the trend.

Australian fashion house Misha Collection has risen to international status within the space of three years. Fundamental to its success has been the approach of its founder, Michelle Aznavorian, a 27-year-old who has put her personal brand at the core of the company’s strategy.

The gruelling task that moving house can be was the inspiration for the online marketplace startup that’s now grown to be a household name and is attracting big investment. Business View spoke to the co-founders of Airtasker, Tim Fung and Jonathan Lui, about their journey.

Many farmers take control of their supply chain but few market the benefits to customers as successfully as Australian Grain Link. Over the past 16 years this strategy has helped them carve out lucrative specialty niches that show no signs of shrinking.

As Australia embraces digital, the business services sector is booming. Nimble and tech-savvy service providers are helping businesses reach their customers by bridging the gaps.

Third generation dairy farmer Tim Marwood was looking for a way to go from “price taker” to “price maker” when he saw an opportunity – premium artisanal ice cream.