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Get the community on side – sponsor a local team

Get the community on side – sponsor a local team

5 July 2018

Helping out a local sports team with sponsorship can build strong relationships with potential customers – pharmacist Silvana Gittani bet her marketing budget on it. Her success proves how many business, regardless of size, can use strategic marketing to engage with their community and forge lasting business ties.

Get the community on side – sponsor a local team
Five ways to grow locally

Five ways to grow locally

3 May 2018

Heading overseas isn’t the only way to grow your business. Here are five ways to consider pumping up your revenue on home ground.

Five ways to grow locally
Sunny Queen sells happiness in an eggshell

Sunny Queen sells happiness in an eggshell

13 October 2017

It’s not just nutritional benefits and old-fashioned happiness behind the Sunny Queen egg story – the company’s embrace of digital marketing includes giving an egg its very own blog. The strategy is working.

Sunny Queen sells happiness in an eggshell
Pets are big business

Pets are big business

15 September 2017

At last count, the Australian pet industry was estimated at $8 billion. Business View looks at the changing nature of pet ownership and talks to three businesses tapping into the trend.

Pets are big business
Turning small tasks into big money

Turning small tasks into big money

19 June 2017

The gruelling task that moving house can be was the inspiration for the online marketplace startup that’s now grown to be a household name and is attracting big investment. Business View spoke to the co-founders of Airtasker, Tim Fung and Jonathan Lui, about their journey.

Turning small tasks into big money
At your service

At your service

14 June 2017

As Australia embraces digital, the business services sector is booming. Nimble and tech-savvy service providers are helping businesses reach their customers by bridging the gaps.

At your service
Insights from Ken Segall at the World Business Forum

Insights from Ken Segall at the World Business Forum

31 May 2017

Simplicity is about perception, authenticity and doing fewer things better. Former Apple creative director Ken Segall reflects on his time at the tech innovator to explain why simplicity is also the foundation of great business practice in today’s complex world.

Insights from Ken Segall at the World Business Forum
Daring to break with the past

Daring to break with the past

16 January 2017

In 2015, Ian Pratt led major changes to his family company, South Haven Group. He discusses its new branding, the decision to establish an independent board – and the all-importance of culture.

Daring to break with the past
Why the Movember moustache remains in fashion

Why the Movember moustache remains in fashion

14 September 2016

Treating the Movember fundraising initiative like a start-up has helped its founders to grow it from a challenge among friends into a global event that has so far raised more than $650 million to help fight prostate cancer.

Why the Movember moustache remains in fashion
Dressed for business success

Dressed for business success

8 September 2016

Listening to their customers’ needs and responding has helped husband and wife team Anoop and Fiona Anchal build a successful business specialising in custom-made corporate uniforms.

Dressed for business success
How to leverage video content

How to leverage video content

8 August 2016

Nick Whitehead, Head of Marketing at Viocorp, and Tracey Atkins, Managing Director of Golden Eye Media, explain how SMEs can best leverage video content.

How to leverage video content
Healthy benefits from new domain names

Healthy benefits from new domain names

22 July 2016

A host of new domain name extensions are providing health practitioners with new branding and search marketing opportunities, as well as creating a level of trust and credibility for the overall sector.

Healthy benefits from new domain names
School for thought: how social media can build an education brand

School for thought: how social media can build an education brand

4 July 2016

Facebook, Twitter and Instagram are probably not the first things that come to mind when you imagine setting up a new school. Principal Ian Hewitt describes how social media is fundamental to building the identity of a new school, and helping to foster a new community.

School for thought: how social media can build an education brand
Using social media to build a cult clothing label

Using social media to build a cult clothing label

2 June 2016

Six years ago, James Lillis founded the clothing label Black Milk, using the power of social media to grow a cult following. Now Queensland’s largest clothing manufacturer, with sales of more than 1000 garments a day, it’s now working on cracking the American market.

Using social media to build a cult clothing label
Road from practitioner to designer

Road from practitioner to designer

8 April 2016

Queensland podiatrist and physiotherapist Caroline McCulloch launched FRANKiE4 after spotting a gap in the women’s shoe market for styles that are both comfortable and fashionable.

Road from practitioner to designer
NY Fashion Week founder Fern Mallis tells how to get ahead: be nice

NY Fashion Week founder Fern Mallis tells how to get ahead: be nice

31 March 2016

Fern Mallis is the founder of New York Fashion Week and has variously been described as an industry titan, doyenne, and The Godmother of Fashion. So her words of advice to those who want to work in fashion, with its reputation for attracting egotistical designers and haughty models could be considered surprising: “Be nice.”

NY Fashion Week founder Fern Mallis tells how to get ahead: be nice
The future of fashion – 3D print your shoes at home

The future of fashion – 3D print your shoes at home

30 March 2016

Jodie Fox is revolutionising the footwear industry, but she has a bigger vision for the fashion sector. Custom manufacturing is the way to keep up with evolving customer demands – and one day consumers will be able to 3D print their shoes at home.

The future of fashion – 3D print your shoes at home
The Whisky Isle

The Whisky Isle

2 March 2016

It may traditionally have been known as the Apple Isle, but Australia’s smallest state is earning an ever-growing reputation for its production of fine single malt whisky that’s being hailed as some of the best on the planet.

The Whisky Isle
Tips to make the most of your online efforts

Tips to make the most of your online efforts

22 September 2015

The digital world offers big opportunities for Australian small businesses, and a few simple tips can help you make the most of your online efforts. Panellists at Xerocon Melbourne 2015, discussed the opportunities in a session called “Defining your digital world”.

Tips to make the most of your online efforts
Riding the Mexican wave

Riding the Mexican wave

31 July 2015

Launching a casual home-style Mexican restaurant in Swan Street, Richmond, in 2011, Fonda now has four restaurants in Melbourne with 160 staff and annual turnover of $15 million.

Riding the Mexican wave
A visionary approach to business

A visionary approach to business

29 July 2015

Australia has proven to be particularly fertile territory for British-based Specsavers since it arrived here in 2008, famously opening 100 stores during its first 100 days down under.

A visionary approach to business
24 hours with Pete Forras, co-founder and owner of XTM

24 hours with Pete Forras, co-founder and owner of XTM

29 July 2015

After representing Australia as a professional skier, Pete Forras wanted to start a business based on his love of snow sports. Forras shares a day in the life of running XTM Australia from his beach house in Torquay.

24 hours with Pete Forras, co-founder and owner of XTM
Farmers unite under the ‘True Aussie’ brand

Farmers unite under the ‘True Aussie’ brand

22 June 2015

Uniting under a single ‘True Aussie’ brand could give Australian farmers more visibility, more bargaining power and higher farm gate returns. Simon Talbot, Chief Executive Officer of the National Farmers’ Federation, discusses the opportunities and how farmers can make the most of them.

Farmers unite under the ‘True Aussie’ brand
Business View magazine – Winter 2015

Business View magazine – Winter 2015

21 May 2015

This edition highlights some of Australia’s successful businesses. Our cover story reveals the secrets to Baz Luhrmann and Catherine Martin’s successful partnership. We also chat to John Bertocchi and Peter Paolino of Bertocchi smallgoods and Fonda co-founders David Youl and Tim McDonald.

Business View magazine – Winter 2015
Using social media to grow a general practice

Using social media to grow a general practice

18 May 2015

A growing number of general practitioners are using social media to attract new patients and secure their loyalty. Helena Athans from NAB Digital and David Bacon from the Healthy Thinking Group discuss the potential benefits and how to make the most of them.

Using social media to grow a general practice
Community organisations are getting social

Community organisations are getting social

23 February 2015

Social media can be a great way for community organisations to engage with their supporter base and encourage donations from the wider community. But many don’t know where to start. Todd Copeland, NAB General Manager Digital, shares his top tips.

Community organisations are getting social
Peninsula Hot Springs: In hot demand

Peninsula Hot Springs: In hot demand

15 January 2015

In 1992, Charles Davidson was living in Japan enjoying their local hot springs when he heard that hot geothermal water had been discovered just 90 minutes from Melbourne. Today, his team at Peninsula Hot Springs welcomes on average more than 1,000 people a day, all year round.

Peninsula Hot Springs: In hot demand
The importance of an elevator pitch

The importance of an elevator pitch

8 January 2015

An elevator pitch can be a powerful selling tool you can use in any situation. We ask an expert about the importance of having a great elevator pitch and share their tips for crafting a concise and compelling overview of your business.

The importance of an elevator pitch
Business View magazine – Summer 2014

Business View magazine – Summer 2014

3 November 2014

The latest issue of Business View magazine celebrates successful Australian business women. In our cover story we talk to top horse trainer Gai Waterhouse about overcoming barriers and what underpins the success of her business. We also chat to Collette Dinnigan and Lisa McGuigan.

Business View magazine – Summer 2014
The power of creativity

The power of creativity

25 August 2014

Creative thinking has all sorts of benefits, not just for marketing and promotion, but also for solving business problems and innovating. Advertising executive Carolyn Miller shares tips on how small businesses can benefit from creative persuasion.

The power of creativity
Talking Shop – Winter 2014

Talking Shop – Winter 2014

22 August 2014

The Winter edition of Talking Shop covers a range of topics designed to help your business prepare for a successful festive season including keeping your business safe, accepting UnionPay and harnessing the power of Facebook. There’s also tips for making the switch to PIN.

Talking Shop – Winter 2014
Farmers using social media to grow their business

Farmers using social media to grow their business

15 August 2014

Social media can help you grow your business, deliver advice from international experts, even provide practical ways to help fix your tractor – but how do you know where to start? Digital strategist Tim Gentle explains how to develop a strategy for making the most of online opportunities.

Farmers using social media to grow their business
Case study: How Tiger Pistol delivered results in 24 hours

Case study: How Tiger Pistol delivered results in 24 hours

11 July 2014

The Wine Liquidation Centre promoted a flash sale on Facebook for the first time, and it delivered $7,000 worth of sales in the first 24 hours! With help from Tiger Pistol, they also noticed an increase in foot traffic at their warehouse sales and in subscriptions to their newsletter.

Case study: How Tiger Pistol delivered results in 24 hours
How Facebook can help build your business

How Facebook can help build your business

1 July 2014

Facebook can be good for business, but many business owners aren’t sure how to use it effectively. Steve Hibberd, co-founder of Tiger Pistol, discusses ways to make the most of Facebook by getting your message to the right people, as well as a special offer for NAB Business customers.

How Facebook can help build your business
Understanding your customers’ needs

Understanding your customers’ needs

19 June 2014

Michael Worthington, Chief Executive Officer of PMA Australia-New Zealand, says the produce sector is ripe with fresh opportunities for fruit and vegetables growers of all sizes – as long as they keep pace with their customers’ changing needs.

Understanding your customers’ needs
Blending family and business

Blending family and business

16 June 2014

From deep within the Victorian Mallee, the de Pieri and Carrazza clans are as renowned for blending family and business as they are for blending a great beer. Mildura’s popular brewers and restaurateurs, Stefano and Donata, talk to Business View about achieving the right mix.

Blending family and business
Business View magazine – Winter 2014

Business View magazine – Winter 2014

4 June 2014

In this edition, Business View magazine highlights the success of businesses working with, inspired and supported by family. Our cover story features how Mildura Brewery owners Stefano de Pieri and wife Donata Carrazza successfully blend family and business.

Business View magazine – Winter 2014
Insights from Andreas Weigend from the World Business Forum (Sydney)

Insights from Andreas Weigend from the World Business Forum (Sydney)

28 May 2014

In today’s increasingly digitised world, consumers are sharing data in unprecedented ways. Andreas Weigend, a Professor at Stanford University, has coined the term Social Data Revolution to represent this deep shift in how people make purchasing and lifestyle decisions.

Insights from Andreas Weigend from the World Business Forum (Sydney)
The world in figures: IT software and services

The world in figures: IT software and services

22 April 2014

Software and services firms will have a good year in 2014 according to The Economist Intelligence Unit. Software spending by businesses and government will rise by 6.2%, while the canny consultants who explain how to use the stuff will enjoy revenue gain of 5.7%.

The world in figures: IT software and services
Boost sales without discounting

Boost sales without discounting

15 April 2014

Discount sales strategies have become commonplace across Australia as cost-conscious consumers are herded into shops by big signs promising reductions and great deals. But here are five strategies to boost your local sales without slashing prices.

Boost sales without discounting
Marketing a healthcare practice

Marketing a healthcare practice

6 March 2014

Marketing can help you to build a practice, run it successfully and ultimately make a profitable exit. Jason Borody, Managing Director of Vividus Marketing, talks about opportunities, challenges and how the internet has made communications a priority for the healthcare sector.

Marketing a healthcare practice
The talk of the town: NAB Business wrap

The talk of the town: NAB Business wrap

6 February 2014

There’s been a lot for Aussie businesses to talk about recently - from community newspapers to consumption of whiskey. Here's a selection of recent business insights to help you uncover the opportunities across all business sectors.

The talk of the town: NAB Business wrap
The perfect pitch

The perfect pitch

5 February 2014

Pitching for new business is a fine art. For the last six years, as CEO of the Victorian Major Events Company – which has won such iconic events as the 2006 Commonwealth Games, the 2010 Cycling World Championships and the Formula 1 Grand Prix – Brendan McClements knows how to get it right.

The perfect pitch
2014 economic trends for small business

2014 economic trends for small business

1 January 2014

Through our partnership with Kochie’s Business Builders, David Koch speaks with NAB Chief Economist of Markets, Rob Henderson about his outlook for 2014. Join them as they discuss some of the big trends in the economy that may impact small business.

2014 economic trends for small business
A revhead for business

A revhead for business

12 December 2013

From property development to motorsports, Betty Saunders Klimenko is used to changing landscapes with an entrepreneurial spirit, a business mentality and people power. The colourful owner of the Erebus Motorsports team discusses the business of motorsports.

A revhead for business
Growing profits in a time of reform

Growing profits in a time of reform

20 November 2013

As Pharmaceutical Benefits Scheme (PBS) reforms continue to roll out, many pharmacists are taking a broader approach to boosting profits. Pharmacy owner and Managing Director of Rx Management, John Loveridge, discusses the changes and strategies for mitigating their impact.

Growing profits in a time of reform
Farmers’ Markets – another way to do business

Farmers’ Markets – another way to do business

17 October 2013

Farmers’ Markets are helping to bridge the gap between the city and the farm. Jane Adams, National Representative of the Australian Farmers’ Markets Association, explains how farmers can benefit from selling directly to their consumers.

Farmers’ Markets – another way to do business
A Tasmanian flyaway success

A Tasmanian flyaway success

16 October 2013

Aviation businesses are notoriously expensive and, when you're flying a seaplane, there's an extra layer of complexity. Tim Robertson discusses how he and fellow aviator Christiaan Durrant overcame the challenges to make Tasmanian Air Adventures an award-winning success.

A Tasmanian flyaway success
Mary Queen of Shops’ top tips for small businesses

Mary Queen of Shops’ top tips for small businesses

16 October 2013

Best known for her BBC TV series, Mary Queen of Shops, Mary Portas shared her top tips for small businesses during her recent visit to Australia to promote Support Small Business Day - a Victorian Government initiative in partnership with NAB.

Mary Queen of Shops’ top tips for small businesses
New market opportunities for wine in China

New market opportunities for wine in China

30 September 2013

Wine sales in China are expected to increase 50 percent between 2013 and 2016. Australian wine producers have the opportunity to differentiate themselves from international competitors by concentrating on marketing more premium vintages in China.

New market opportunities for wine in China
The seven keys to a successful e-commerce website

The seven keys to a successful e-commerce website

13 September 2013

Only 50 percent of Australian businesses have a website, according to a recent poll commissioned by Google Australia. Your website can be a real revenue earner if you build it the right way. We share some very simple but crucial elements to include in your website.

The seven keys to a successful e-commerce website
Recipe for an icon

Recipe for an icon

28 August 2013

It was a tough sell, but Cyril Callister, inventor of Australia’s beloved spread, Vegemite, overcame a disappointing beginning to shape the taste of a nation. Read how Vegemite went from being spectacularly unsuccessful to remarkable.

Recipe for an icon
Tapping into China’s e-commerce market

Tapping into China’s e-commerce market

23 August 2013

It’s time for Australian businesses to start thinking more about how they can tap into China’s booming e-commerce market. Lisa Goodhand, Director at China Blueprint Online shares some steps businesses can take to help boost their sales.

Tapping into China’s e-commerce market
Talking Shop – Winter 2013

Talking Shop – Winter 2013

22 July 2013

The Winter edition of Talking Shop has a new look in addition to the usual insights from industry experts on the latest security, technology and industry developments. We look at how to generate more sales, how to reduce the risk of online fraud and more.

Talking Shop – Winter 2013
Pharmacists set to play an increasingly important role

Pharmacists set to play an increasingly important role

15 July 2013

Pharmacists are helping to reduce pressure on the health system and improve quality of life. President of the Pharmacy Guild of Australia, Kos Sclavos, discusses the importance of pharmacists retaining their sustainable competitive advantage in the face of growing retail competition.

Pharmacists set to play an increasingly important role
Considering doing business with China?

Considering doing business with China?

31 May 2013

In the lead up to the Australian events for Australia China Business Week, we bring you part two of our series and reveal more of the insights discussed at last month’s Shanghai event. If you’re considering doing business with China then read on to learn more about the Chinese market.

Considering doing business with China?
How social media networking can help grow your business

How social media networking can help grow your business

3 May 2013

Networking via social media can be a cheap, fast and effective way to grow your business or a complete waste of time if it’s done the wrong way. Here, business growth expert and mentor Mike Boorn Plener shares some simple strategies for success and flags the traps you need to avoid.

How social media networking can help grow your business
Five steps that lead to a purchase

Five steps that lead to a purchase

26 April 2013

Understanding the steps that lead to a purchase can help you to market your business more effectively. Mark Fletcher, Principal Consultant at ShopScience, shows how to map the ‘customer journey’ for your target markets and make the most of the insights this provides

Five steps that lead to a purchase
The science of shopping

The science of shopping

17 April 2013

The internet has created a new breed of empowered and informed shoppers who know what they want and won’t settle for less. ShopScience’s Principal Consultant, Mark Fletcher, shares his insights on how they think, and how to make the most of their changing expectations.

The science of shopping
Agribusiness View – February 2013

Agribusiness View – February 2013

28 February 2013

This month in Agribusiness View, we have an in-depth talk with food producer Maggie Beer, hear about Asia’s growing demand for milk and dairy products, and learn how grain growers can manage their risk. We also give you a new view on women in the agricultural industry.

Agribusiness View – February 2013
Business View Magazine – Summer 2012

Business View Magazine – Summer 2012

21 January 2013

In this edition of Business View, we talk to Federal Treasurer Wayne Swan and hear from some of Australia’s most unique and successful business owners, including Maggie Beer. We also offer new angles on pricing, marketing, self managed super funds and creativity in the workplace.

Business View Magazine – Summer 2012
Media management

Media management

4 December 2012

How can your business use advertising to get your brand noticed? We get the inside scoop on ways to make your business marketing savvy in our interview with Australia’s biggest ad buyer, Aegis Media’s Executive Chair, Harold Mitchell.

Media management
Meet Tennis Australia’s CEO

Meet Tennis Australia’s CEO

30 January 2012

Following another successful Australian Open, Tennis Australia CEO, Steve Wood shares his strategies on how to succeed during a tougher economic climate.

Meet Tennis Australia’s CEO
Artificial intelligence

Artificial intelligence

3 December 2011

To respond quickly to online customer queries, artificial intelligence is increasingly being used by businesses, from retailers to publishers. My CyberTwin CEO, Liesl Capper-Beilby (pictured), explains this trend.

Artificial intelligence
Reward program tips

Reward program tips

30 October 2011

If executed correctly, loyalty and reward programs can encourage customers to return to spend again and again. Here’s how.

Reward program tips
Top tips for global competitiveness

Top tips for global competitiveness

30 June 2011

Increasingly, Australian agribusinesses are competing with supply from South America and Africa to feed Asia and the northern hemisphere. NAB’s 2010 Agribusiness Leader of the Year, Alan Winney, explains how to profit from this trend.

Top tips for global competitiveness
Investing in China

Investing in China

30 March 2011

China, the food bowl of Asia and the world’s fastest-growing economy, offers valuable trade opportunities for our beef and dairy sectors. We outline some of those opportunities, from westernisation of the Chinese palate to animal husbandry.

Investing in China
Beefing up a brand

Beefing up a brand

30 March 2011

Working with a partner can take your agribusiness brand to the next level. Using Certified Australian Angus Beef as a case study, we highlight how entering into a brand partnership can sharpen competitive edge.

Beefing up a brand
B2B sales and marketing

B2B sales and marketing

18 March 2011

Improving your business-to-business sales and marketing technique can deliver significant returns. The trick is to put yourself in the customers’ shoes.

B2B sales and marketing
Referral marketing

Referral marketing

30 December 2010

In an era when consumers are constantly bombarded with advertising messages in myriad forms, the challenge for businesses is how to break through the marketing ‘noise’ and create measurable, lead-generating opportunities.

Referral marketing
Public speaking

Public speaking

30 November 2010

Whether you’ve been asked to perform your first keynote, or you just want to face a fear, speaking in front of a crowd can be enormously empowering. It can also increase your visibility as a business leader. Fortunately, the speakers’ stage is not reserved for veteran CEOs. What audiences want The one demand Australian audiences […]

Public speaking
Workplace diversity

Workplace diversity

30 October 2010

With Australia’s constantly evolving population, cultural diversity should be firmly fixed on the radar of every business in this country, according to Lena Belin, founder of intercultural consultancy and training company, Cultura Franca.

Workplace diversity
Social media reaps rewards

Social media reaps rewards

31 December 2009

Would you use a product or service if someone you respected recommended it? In most business cases, personal recommendation is the source of a long-lasting relationship with the customer. This is why social media marketing has taken the business world by storm in recent years.  It aims to open a dialogue with the customer rather […]

Social media reaps rewards
Marketing: Get effective results

Marketing: Get effective results

30 October 2009

In challenging times, it's no surprise that marketing budgets tend to be reduced. However, research suggests that businesses who either maintained or increased their marketing in these times were able to recover more quickly as the environment improved.

Marketing: Get effective results
Achieving search engine success

Achieving search engine success

30 July 2009

Driving website traffic to your business is all about using the right search engine strategies. Business owners considering an investment in search engine marketing (SEM) can often feel like they’re drowning in a sea of marketing acronyms and lingo. It comes down to making sure that your business is at the top of the list […]

Achieving search engine success
Outsourcing for effective marketing

Outsourcing for effective marketing

30 June 2009

Today’s marketing environment is constantly evolving. And for many businesses, particularly smaller businesses, it’s becoming increasingly difficult to devote the resources and time needed to maintain a consistent, strategic approach to marketing and customer communications. Relieving marketing pressure and allowing a business to focus on its core competencies are the obvious benefits of bringing in […]

Outsourcing for effective marketing
The power of brand

The power of brand

30 April 2009

A strong brand is more than a well-designed logo that opens the door to a business. The experts will tell you a brand is what your customers think, feel and say about your product and service.

The power of brand