INSIGHTS, TRENDS AND CASE STUDIES

Could Australia be on the cusp of a start-up boom? Economic and social shifts mean the concept may not be as far-fetched as you might think.

It’s not just nutritional benefits and old-fashioned happiness behind the Sunny Queen egg story – the company’s embrace of digital marketing includes giving an egg its very own blog. The strategy is working.

At last count, the Australian pet industry was estimated at $8 billion. Business View looks at the changing nature of pet ownership and talks to three businesses tapping into the trend.

Australian fashion house Misha Collection has risen to international status within the space of three years. Fundamental to its success has been the approach of its founder, Michelle Aznavorian, a 27-year-old who has put her personal brand at the core of the company’s strategy.

The gruelling task that moving house can be was the inspiration for the online marketplace startup that’s now grown to be a household name and is attracting big investment. Business View spoke to the co-founders of Airtasker, Tim Fung and Jonathan Lui, about their journey.

Many farmers take control of their supply chain but few market the benefits to customers as successfully as Australian Grain Link. Over the past 16 years this strategy has helped them carve out lucrative specialty niches that show no signs of shrinking.

As Australia embraces digital, the business services sector is booming. Nimble and tech-savvy service providers are helping businesses reach their customers by bridging the gaps.

Third generation dairy farmer Tim Marwood was looking for a way to go from “price taker” to “price maker” when he saw an opportunity – premium artisanal ice cream.

Simplicity is about perception, authenticity and doing fewer things better. Former Apple creative director Ken Segall reflects on his time at the tech innovator to explain why simplicity is also the foundation of great business practice in today’s complex world.

Ken Segall is the author of the bestselling book Insanely Simple.

New healthy food trends favouring scratch baking and organic and raw produce have created a resurgence of interest in traditional pantry staples, and ingredients brand McKenzie’s is keen to spur on the excitement.

A once-neglected lavender farm, Bridestowe Estate is today a global tourist destination, celebrated for the romance and colour of its 200 kilometres of blossoming lavender rows.

What does it take to make it in online retail? The ability to put your head down, take risks and follow your vision, says THE ICONIC CFO Anna Lee.

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