A further slowing in growth
Only 50 percent of Australian businesses have a website, according to a recent poll commissioned by Google Australia. Your website can be a real revenue earner if you build it the right way. We share some very simple but crucial elements to include in your website.
Written by Bianca Board – Director, Web123 for Talking Shop
NAB’s Group Chief Economist, Alan Oster, recently projected that although retail spend is about 5 percent of total retail sales in Australia, he expects online sales to grow by 20 percent this year.
While 5 percent might not sound a like a lot, it’s actually worth about $10.5 billion dollars. And if only 50 percent of Australian businesses have a website, according to a recent poll commissioned by Google Australia, there’s a clear motivator for jumping online.
Your website can be a real revenue earner if you build it the right way. Don’’t worry, you don’t need to be an expert to get this right. There are some very simple but crucial elements you need to create a successful e-commerce site.
An effective e-commerce site doesn’t have to cost the earth but it does need to be flexible and smart.
This article was originally published in Talking Shop Winter 2013. Read other Talking Shop articles.
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