SOCIAL MEDIA

INSIGHTS, TRENDS AND CASE STUDIES

New healthy food trends favouring scratch baking and organic and raw produce have created a resurgence of interest in traditional pantry staples, and ingredients brand McKenzie’s is keen to spur on the excitement.

A once-neglected lavender farm, Bridestowe Estate is today a global tourist destination, celebrated for the romance and colour of its 200 kilometres of blossoming lavender rows.

Researchers are seeking help from farmers around Australia to test and advise on a new online resource designed specifically to help farmers better cope with the challenges of their occupation.

No room left at your local hairdresser? Men, it’s time to pamper yourself.

If you want your marketing messages to have stronger impact and engagement, it might be time to consider gamification.

Digital economy opening new opportunities for successful careers.

Are you a female entrepreneur or business owner in a regional area of the country? Then the beStella website could be for you.

How to make your social media presence work for you in 2017? Edible Blooms founder Kelly Jamieson shares seven ways to a better social media strategy.

The immediacy of social media that lets passion shine through has been a key part of the success strategy of premium camper trailer maker Patriot Campers.

With an eye to adding more diversity to their beef, lamb and cropping operation, the Warner family hatched a plan to use their 1,700-hectare property to house a true free range egg enterprise. Caravan Eggs is the fast-growing result.

Nick Whitehead, Head of Marketing at Viocorp, and Tracey Atkins, Managing Director of Golden Eye Media, explain how SMEs can best leverage video content.

Facebook, Twitter and Instagram are probably not the first things that come to mind when you imagine setting up a new school. Principal Ian Hewitt describes how social media is fundamental to building the identity of a new school, and helping to foster a new community.

Six years ago, James Lillis founded the clothing label Black Milk, using the power of social media to grow a cult following. Now Queensland’s largest clothing manufacturer, with sales of more than 1000 garments a day, it’s now working on cracking the American market.

Articles posted by month