A further slowing in growth
In the lead up to the Australian events for Australia China Business Week, we bring you part two of our series and reveal more of the insights discussed at last month’s Shanghai event. If you’re considering doing business with China then read on to learn more about the Chinese market.
In April, the most significant Sino-Australian business event of the year kicked off in Shanghai. Australia China Business Week arrives in Melbourne on 19 June followed by Sydney in August.
The events provide a unique platform for Australian businesses, especially SMEs, who are seeking a path to success in China, as well as Chinese entrepreneurs wishing to engage directly with their counterparts in Australia.
In part two of our series we share further insights discussed at the Shanghai event.
It’s estimated that the number of Chinese web users will overtake English language users world-wide by 2015, and web experts anticipate the size and volume of the Chinese online market to overtake the United States as the world’s largest soon.
The Chinese obsession with the web continues to grow, driven by technology improvements and increased mobile usage. So if you’re doing business in China, having some kind of web presence is essential.
Key considerations include:
Developing cultural ‘intelligence’ isn’t a concept that can be immediately taught. Developing your cultural know-how is a learned skill that will help you to appreciate the way things are done. Wading your way through this cultural confusion is possible once you accept, adapt and integrate your behaviours to your surrounds.
Chinese like the ‘experience’ of doing business – so expect negotiation, strong opinions and then further negotiations on elements you felt were already finalised. This is not because of a desire to go back on their word, but rather a desire for you to understand that the position they were in earlier may have changed, and for you to acknowledge this as part of a long-term relationship.
Keep in mind that, like you, the Chinese seek respect and the same successful outcome that you do.
When doing business in such a different environment, there are some key things to keep in mind:
Australia China Business Week continues in Australia, with events in Melbourne on June 19 and in Sydney on August 28. Delegates will learn about opportunities for Australian businesses considering trading, importing, exporting, manufacturing/outsourcing and investing in the greater China region.
For more information and to buy tickets visit acbw2013.com.au. Enter the promo code ‘nabclient’ to receive a discount available to NAB customers only.
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